Your Ethical Business

Your Ethical Business: How to plan, start and succeed in a company with a conscience
A paperback written by Paul Allen and offered (in this instance) via The Tool Factory.

YOUR ETHICAL BUSINESS is a unique new ‘how to’ handbook covering everything you need to know about starting and succeeding in an ethical enterprise.

This practical guide covers everything from clarifying what your ethical principles are, to launching your ethical product or service. From deciding on your ethical business model and raising ‘clean’ finance, to responsible marketing and ethically sound business practices.


  • Why do you want to set up an ethical business and what does ‘ethical’ mean to you?

  • Ethical business models, including not-for-profits, co-operatives, Community Interest Companies, social enterprises, charities, for-profits with a conscience, and more…

  • Practical step by step guide to getting started, getting funding, getting help, growing and succeeding

  • Making the world a better place through ethical small business

  • Inspiring real-life stories throughout of individuals and groups who have successfully set up ethical enterprises

  • 192 pages on recycled paper, with 16-page full colour Where Next? resources section

Available from our online shop at


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